Search engine optimization helps your website increase traffic and generates new leads that can eventually turn into paying customers.
This provides an enormous opportunity for your business as 40,000 search queries are made on Google every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. And these are mostly people looking to learn more about a thing or in urgent need of a product or services.
Local SEO is crucial for a business because according to Impact BDN, 72% of people who do a local Google search, end up visiting a business within 5 miles in 72 hours or less. With statistics like this, you cannot ignore the ability of the search engines as Google is the most visited website in the world and #1 on Alexa rank for website usability.
Local SEO has a lot to do with Google maps. If you can be in the three pack of the Google maps you will get a significant amount of phone calls on a monthly basis. This is because 33% of the clicks within Google search go to the maps result. Once a customer views your map listing they are more enquired to contact you as a result. After they contact you, they are more likely to purchase what you’re selling as they came to you.
Web365 Nigeria as an SEO expert in Nigeria is equipped to outrank your competitors in the search engine and in the overall paid media space. We have extensive experience working with local business for search optimization. We can help you compete in your market by adhering to Google’s rules and updates.